How Advertising Trained Me For Parenthood*

madmum

Impossible is nothing.

That one line got me into advertising. I didn’t own a single Adidas product until last month (Dem Superstars got me), but that tagline blew my mind (as did the whole speech by Ali).

And advertising is everything it promised to be! The ideas and the mental blocks, the little wins and the epic crashes, the stress and the drinking, the stress drinking, the exhaustion and the exaltation, the imagination, the lies and the promises, the celebrations.

No segue needed.

How Advertising Trained Me For Parenthood* 

Mr. O, the Art Director.

“I can’t wait to start working with you on the awesome puzzle that we’ve both been dying to start all week.”

Open the box. Too much excitement.

“Wow, that’s a great idea! How about this? No, let’s try my way. That doesn’t make sense.

Hate the colours, hate the design, hate the puzzle. Your opinion is shit. It’s all shit anyway.”

Done.

“Wow, I’m a fucking genius.”

Mr. O, the Creative Director.

“Yay! You have a story for me. I cannot wait for you to blow my mind.

Aha aha. Hmm. Ok I see what you’re trying to say. I love it. But maybe a dragon comes and drives an ambulance over the seahorse. I want fire-breathing dragons. And dying seahorses. Unexpected, but believable.”

Mr. O, the Account Manager.

“I love you so much. You’re my favourite person in the whole world. I would trust you with my eyes closed, but my hands are tied. I simply cannot eat this meal you’ve painstakingly prepared for me. I want to. Oh how I believe in it, but I just can’t. My hands. Damn these shackles. Love you, though. The best.”

Mr. O, the Producer.

To mum: “Dude. I’d pick you over him (dad) any day. You’re so much more fun. He just doesn’t get it like you do, ya’ know. Let’s be besties. OMG LET’S DO LOLLIES!”

To dad: “Dude. I’d pick you over her (mum) any day. You’re so much more fun. She just doesn’t get it like you do, ya’ know. Let’s be besties. OMG LET’S DO LOLLIES!”

Mr. O, the HR guy.

Casually strolling down the hallway after bedtime.

My brain: HOLYFUCKINGSHIT WTF IS THIS GUY DOING HERE OUT OF THE BLUE? I should just go clear my desk.

Mr. O, the Supplier.

“Ohhh you wanted to me shower today?? Oohhh see I thought you said next Tuesday. Oh no. I can’t do it today. Trucksninjasbikes. Maybe be more clear next time? I’ll still have that bribe cookie though, thanks.”

Mr. O, the Copywriter.

“Yes, that’s e before i, 2 comes after 1, and B is for butterfly.”

To himself: “Geez. They wouldn’t survive a day without me.”

Impossible is a toddler.

*Nothing trains you for parenthood. Not even parenthood trains you for parenthood. Also, Title Case Because Advertising.